About elm DesignWorks

Hello! I am Elizabeth Manning, the designer behind elm DesignWorks. I am a web, graphic, and document designer with a primary focus in digital media marketing. I’ve been designing marketing materials and communication pieces for businesses and helping them find solutions to their marketing challenges since 2001.

If your business needs help with graphics, marketing or sales materials, web design, or branding, I’d love to hear from you!

About elm DesignWorks

What is elm DesignWorks?

I created elm DesignWorks in 2015 when I began offering my marketing and design services full time. With elm DesignWorks, I’m not just a graphic designer — I am a visual communications specialist offering the full spectrum of design, branding, and marketing services, aimed at streamlining your communication efforts and helping your business stand out among the competition. If you’d like to learn more about the services I offer, click here.

Career History

My interest in design began at an early age, when I found myself presented with an early edition of PaintShop Pro and a challenge to build a website with no tools other than Microsoft Notepad and an FTP connection. I taught myself HTML (and later, CSS) by examining the code of websites I liked and elements of said sites I wanted to copy and modify. I took much the same approach with digital graphics, teaching myself how to use the software by trial and error, eventually trading PaintShop Pro for the industry-preferred Adobe Photoshop and Illustrator.

When I was a college student, I began doing web and graphic design for friends and family, as well as my own constantly evolving set of websites and blogs. When my mom needed a new website for her business, or a postcard announcing a sale, she looked to me for help, and I was always eager to sink my teeth into a new project. Though I didn’t know it at the time, those were the first steps in laying the foundation for my career in design.

2006 – 2007

Web Content Editor / Marketing Specialist

  eGeneralMedical

In 2006, I joined the team at eGeneral Medical, an online retailer of health, wellness, and medical equipment and supplies. During my tenure at eGM, I was given the responsibility of managing the company’s web content, which included adding, updating, and improving product listings, writing editorial content, and establishing a Health Information Portal populated with articles I researched, wrote, and created graphics for. I designed several websites for specialty products and niche-market storefronts, and I also designed, wrote for, and deployed the biweekly customer email newsletter. In addition to these tasks, I performed regular graphics work, including photo retouching and creation of branded sales and marketing materials, such as banner ads, print catalogs, direct mail postcards, and sales documents.

2007 – 2015

Website Manager / Graphic Designer / Marketing Specialist

  Bell and Howell

In 2007, I left eGM to join the marketing communications team at Bell and Howell, a manufacturing and service provider in the print and mail industry, and I would stay there for the next 8 years, until I decided to branch out on my own. We were a small team, and I ended up wearing a lot of different hats, which really allowed me to refine my skills and expand my repertoire.

I was responsible for the design and management of internal and external communication pieces (collateral, direct mail postcards, event signage, email newsletters, etc.), maintenance of and content creation for the company’s websites and social media accounts, setup and maintenance of a marketing automation system, graphic design, copyediting, and video/animation creation. While there, I brought the majority of marketing production work in-house, streamlining the use of outside vendors and ensuring rigid compliance with the company’s branding guidelines. This helped to reduce the overall budget of the department and increased the consistency and reliability of the company’s brand identity. I also helped set up and maintain the company’s integrated marketing automation system, which helped boost efficiency and increase sales.

2015 – present

Owner & Designer

  elm DesignWorks

Since parting ways with Bell and Howell, I’ve been taking on more freelance projects and, in between client projects, learning new skills and brushing up on existing ones through a series of online courses.

Pencils

About Elizabeth

It’s sometimes easy to forget that the people we work with in business situations are, in fact, real people with families and hobbies, just like the rest of us, and not just worker bees who reside in the ether until they’re called upon. I assure you, I am a real person, and if it interests you, here are a few random tidbits about me:

Things I like
  • I Call It Sweet Home Alabama…

    I live and work in beautiful North Alabama, in the city of Huntsville, which is known to the locals as “Rocket City,” due to the prominent presence of both NASA, the Redstone Arsenal U.S. Army base, and an abundance of defense contractors.

  • …But Carolina’s On My Mind

    I also have strong ties to the Raleigh-Durham area of North Carolina, where I lived for a decade and still consider a home away from home.

  • I’m Knitting Jumpers and Working After Hours…

    In my spare time, when I’m not designing or learning new design skills, you can probably find me knitting. I’ve been knitting since I was a teenager, I usually have at least one project with me at all times, and I sometimes even design my own knitting patterns. (I’m particularly partial to socks.)

  • …And I’m Wrapped Up in Books

    I am an avid reader and have been my whole life. In the past few years, I’ve grown especially fond of audio books, as they allow me to read and knit at the same time!

  • One More Cup of Coffee…

    I am a coffee addict, and I come from a long line of coffee addicts. Our local coffee roaster even has a special blend they sell called "Manning’s Blend," submitted by and named after my mother.

  • …And Cat’s in the Cradle

    I am an animal lover. I have two elderly cats who keep me company while I work and sometimes try to join in on conference calls.

  • I Love Rock ‘n’ Roll

    And in case it wasn’t obvious from the headings of the previous bullets, I’m a big fan of music from a pretty wide range of genres. I listen to music in the car, while I work, when I’m cooking, when I’m cleaning… I listen to a lot of music.

    (If you’re curious, the songs referenced above are, in order, "Sweet Home Alabama" by Lynyrd Skynyrd; "Carolina On My Mind" by James Taylor; "Dress Up in You" by Belle and Sebastian; "Wrapped Up in Books" by Belle and Sebastian; "One More Cup of Coffee" by Bob Dylan; "Cat’s in the Cradle" by Harry Chapin; and "I Love Rock ‘n’ Roll" by Joan Jett & the Blackhearts.)

Want to know more? Click below to learn more about the services I offer.
Or, if you’re ready, go ahead and request a quote for your next project!